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If you want to talk about the number one reason business fail at marketing, the answer is simple: "Lack of Information". Business owners (decision makers) often times are shooting at a target blindfolded hoping to hit something.
Here's how to build your list fast: create a product that solves a problem in the Have you see this Review for Anik Singal's Publish Acadademy? niche. Then give it away for free on the Warrior forum by using their Special Offers section. Include your opt-in page in the special offer and build your list from there. It's not that difficult to get your offer accepted as long as it's a genuine special offer.
Send information business out review copies. Do radio talk shows. The media is starved for good interviews. You now have something to talk about in your new book (I recommend creating your book with publicity in mind from the beginning).
2) This also goes without saying, but given the title of this, I have to say it. You must have a dependable autoresponder. Get one or quit thinking about list building.
These strategies aren't all work. They could be very enjoyable tasks to undertake. But of course, the best benefit remains to be the exposure that your website stands to gain.